(06) — Blog

Field notes.

Practical writing from the studio — web development, SEO, digital marketing, and brand strategy. No filler, no recycled listicles; just what we've learned building and shipping.

Articles

Cadence

When it's worth it

Topics

Web · SEO · Brand

Written by

The studio

Web Development24 June 2026 · 6 min read

Why website speed is a revenue decision, not a technical one

Every 100ms of load time costs you customers. Here's how page speed shapes rankings, conversions, and trust — and the handful of fixes that matter most.

SEO17 June 2026 · 7 min read

Topical authority: the SEO strategy that outlasts algorithm updates

Sites that chase individual keywords get whiplash from every algorithm update. Sites that own their topic keep compounding. Here's how topical authority works.

Brand Strategy10 June 2026 · 5 min read

You don't need a new logo. You need a brand system.

Most 'we need a rebrand' conversations are really about inconsistency, not the logo. What a brand system actually contains — and how to tell when you need one.

Digital Marketing3 June 2026 · 6 min read

Rented land: why your marketing should live on channels you own

Social reach and ad accounts can vanish with a policy change. The brands that endure build on channels they own. How to shift the balance without abandoning what works.

SEO27 May 2026 · 7 min read

SEO for new websites: what actually matters in the first 90 days

New domains don't rank overnight — but the first 90 days decide how fast you eventually will. A field-tested checklist for the work that matters early.